Branding Disaster
Earlier this year, after the Charlie Hebdo shootings, I reflected on the conversations that may or may not ensue from the changing of a facebook profile picture. As my facebook news feed in the last few days has changed into a wash of the modern French flag (the tricolor) I’ve reflected further on our need, as a consumer-driven culture, to “brand” disaster. Clearly the French didn’t start the #prayforparis trend – as it’s an English phrase. #jesuischarlie started up so quickly because the attack was directed at a specific target for a specific reason. The French reacted, in their own...