Jerks, 0.A
From the Introduction: Russian-born Vitaly Borker is one of those immigrants who have enriched and diversified the culture of his adopted homeland. After failing to complete his studies in law and law enforcement, thought he had found a new way of making money on the internet. On his website DecorMyEyes.com, Borker marketed cheap knock-off sunglasses as the real thing and added insult to injury by providing the worst possible customer service. As he anticipated, the tidal wave of negative comments boosted his site to Google’s front page. When he thanked disgruntled users on Get Satisfaction for making him a success,...



